‘Even though she never decided to work in music, Anna’s been rocking the Dutch artist management
scene for over 5 years with an keen eye for social media strategies. Tour/technical production,
digital marketing and social media engagement – she earned her stripes in each one. Whenever she’s not
running around being busy, you can be sure to find her at the beach, (kite)surfing or spoiling her cat Sjaak.’
Production Manager for live events and touring artists with a key focus on reliable logistics and budget control. Balancing interests to acquire the necessary attitude, deals and details needed to put down a great show, tour or event.
Worldwide experience including flight booking, local transport and gear/backline rental. Toured venues up to 6.000 cap bringing in PA, lights and Pyro, festivals up to 100.000 cap. Safely driven maximum length Splitter vans through Europe, hosting international acts such as Crystal Fighters, SOHN, Jack Parow.
Chef’Special (artist – present)
Eurosonic Noorderslag, DAM7 (events)
Dotan, Giovanca, Laura Jansen (artists)
Social Media Strategist
Rapid development of the online landscapes need flexible strategies to maintain marketing effectiveness and uphold or improve current brand image. Working with all parties involved to create and/or strengthen the story, pin-point brand targets and determining the visual and textual tone-of-voice to establish (long-term) success.
Kaiser Management (artist management)
Chef’Special, Bade, Digitzz (artists)
Lieuwe Boards (handcrafted kiteboards)
Topic 1: Tour Management. Providing insight into the day-to-day workload, covering the basic principles of running a tour smoothly. Talk can be pointed towards starting artists and artist managers or serve as job orientation for high-schoolers.
Topic 2: Social Media. Providing insight into Social Media being a potentially profitable marketing tool. Going into depth about determining the story, building a solid fanbase, visual and textual profiling and how to take advantage of new developments.
Pop Academie (Herman Brood Academie)
Creative College (Grafisch Lyceum Rotterdam)
University of Applied Sciences (Inholland & Fontys)
University of the Arts (HKU)
Kaiser ManagementHead of Production/Promotion
Artist Management2011 – 2016
Eurosonic NoorderslagTechnical Production
Showcase festivalOct 2014 – 2015
ArtistAlbum tour – Nov/Dec 2013
The Guestlist NetworkLondon, UK
Multi-media newspaperInternship – October 2011
KH Fashion MarketProduction & Promotion
Vintage pop-up market2011-2012
Street Sport Competition2010
Scheveningen, the Netherlands
+316 121 99 242
Photo credits: Rona Lane. Press text credits: Jarcontent.