‘Even though she never decided to work in music, Anna’s been rocking the Dutch artist management
scene for over 6 years with an keen eye for social media strategies. Tour/technical production,
digital marketing and social media engagement – she earned her stripes in each one. Whenever she’s not
running around managing stuff, you can be sure to find her in front of the class teaching the next generation.’

Tour/Production Manager

Production Manager for live events and touring artists with a key focus on reliable logistics and budget control. Balancing interests to acquire the necessary attitude, deals and details needed to put down a great show, tour or event.

Worldwide experience including flight booking, local transport and gear/backline rental. Toured venues up to 6.000 cap bringing in PA, lights and Pyro, festivals up to 100.000 cap. Safely driven maximum length Splitter vans through Europe, hosting international acts such as Crystal Fighters, SOHN, Jack Parow.

Recent clients:

Typhoon (artist – present)
Chef’Special, Dotan (artists)
Giovanca, Laura Jansen (artists)
Eurosonic Noorderslag, DAM7 (events)

Social Media Strategist

Rapid development of the online landscapes need flexible strategies to maintain marketing effectiveness and uphold or improve current brand image. Working with all parties involved to create and/or strengthen the story, pin-point brand targets and determining the visual and textual tone-of-voice to establish (long-term) success.

Recent clients:

Typhoon (artist)
Kaiser Management (artist management)
Chef’Special, Bade, Digitzz (artists)
Lieuwe Boards (handcrafted kiteboards)

Guest Speaker/Lecturer

Topic 1: Tour Management. Providing insight into the day-to-day workload, covering the basic principles of running a tour smoothly. Talk can be pointed towards starting artists and artist managers or serve as job orientation for high-schoolers.

Topic 2: Social Media. Providing insight into Social Media being a potentially profitable marketing tool. Going into depth about determining the story, building a solid fanbase, visual and textual profiling and how to take advantage of new developments.

Recent clients:

TEDxYouth, Delft
Pop Academie (Herman Brood Academie, Rock City)
Creative College (Grafisch Lyceum Rotterdam)
University of Applied Sciences (Inholland & Fontys)
University of the Arts (HKU)


Tour Manager/Social Media Strategist


March 2016 – present

Lieuwe Boards

Social Media Strategy Consultant

Kitesurf board brand

2015 – 2016

Get Your Act Together


Industry Education Centre

July 2016

Kaiser Management

Head of Production/Promotion

Artist Management

2011 – 2016


Tour Manager/Social Media Strategist

Artist / band

2011 – 2016

Eurosonic Noorderslag

Technical Production

Showcase festival

Oct 2014 – 2015


Tour Manager


Album tour 2014


Guest speaker

'Working on a Dream'



Tour Manager


Album tour – Nov/Dec 2013

Laura Jansen



Album tour 2013

The Guestlist Network

London, UK

Multi-media newspaper

Internship – October 2011


Technical Production

World Tour windsurf


KH Fashion Market

Production & Promotion

Vintage pop-up market




Hiphop Festival




Street Sport Competition


Scheveningen, the Netherlands

+316 121 99 242

Photo credits: Rona Lane. Press text credits: Jarcontent.