Over the years I worked with so many great artists and brands. I always thought I was just doing something (imposter syndrome alert). But over time I started recognizing a pattern of sorts. Not too long ago a suitable metaphor for my approach on brand strategy came to me. And when preparing the upcoming E-XCHANGE about glocal networking the whole model concept fell into place.
The model is currently being finetuned.
A final version will be offered up for download together with a guidebook.