Initiator & Creative Director

The E-XCHANGE is the umbrella term for cross-institutional masterclasses hosted online periodically by varying educational institutes from around the world, enabling a safe and inspiring international learning ecosystem in which deepening insights are offered in addition to the compulsory curriculum, accessible only for students and teachers from the affiliated institutes.

Value for the student:
– Gaining knowledge of music industries abroad
– Building an international network of future colleagues
– Additional and deepening study opportunities outside of the regular curriculum
– Broadening internship opportunities abroad

Value for the teacher/educational institute:
– Lesson observation opportunities abroad without the need to travel
– Strengthening international relationships in pursuit of other exchange opportunities
– Small investment (hosting 2-3 sessions) vs. big return (access to 20+ sessions hosted by other institutes)

Affiliated educational institutes:
– Herman Brood Academie, the Netherlands
– University of the Highlands and Islands, Scotland
– Leeds Conservatoire, UK
– Columbia College Chicago, USA
– Fontys Rockacademie, the Netherlands
– Ballyfermot College of Further Education, Ireland
– Popakademie, Germany
– Linnaeus University, Sweden
– Inland Norway University


At the Herman Brood Academie we’ve had the pleasure of co-creating a few valuable international exchange projects over the past years. Projects that have brought together music and business students from colleges and universities located in Sweden, the UK, America, Scotland, Ireland, Germany and the Netherlands.

With COVID forcing us to stay indoors and teach online, those projects abroad have come to a grinding halt. Along with it, the disappearing of the enormously valuable life experience and international network expansion a student gains during such a project.

COVID however, has also taught us that there is tremendous value in online classes. First and foremost being able to connect and exchange regardless of distance. Secondly: finding out that being in the physical classroom wasn’t the only effective way of learning. In fact, we have experienced that in some cases classes proved to be more effective online, rather than offline.

While we are rebooting our joined-effort projects abroad, we are simultaneously jumping on the opportunity of adding online classes to the mix of gaining international experience and network expansion. So far we’ve hosted three trial sessions of what we think these cross-institutional classes could look like.